KENMORE PROTECTION PLAN LOGO
AGENCY IN MOTION
KCD Brands asked us to develop a logo for the Kenmore Protection Agreement Plan. This additional plan was a separate purchase that offers coverage above and beyond the standard warranty. Product replacement, repairs, service and technical assistance are included. There were several different types of plans available for purchase (from Value to Master), but the initial request was for one master logo. The protection agreement is offered on Kenmore home appliances, such as washers & dryers, fridges & freezer, ovens and dishwashers. It was originally developed to live online, yet there was an extension for print and collateral.
